By [http://ezinearticles.com/?expert=Chris_Jacob]Chris Jacob

The beautiful thing, whether you are aware of this or not, is that unlike even 10 years ago where we had to pay an expert a lot of money and wait for their wisdom, information and advice on almost everything is so accessible we can do the same thing ourselves for free in a matter of minutes.
There are easy-to-follow video tutorials online on how to fix your tap, your computer, the way you relate to others, your maths ability, your cooking- the list goes on.

Of course just like there are bad electricians and accountants, there is also bad advice online. And sometimes, while one form of advice may be perfect for one person because of their learning style, it may be terrible for others.

However, what tends to happen is when things are constantly given to us for free we tend to place little or no value on the information. How then does a company like Google or About.com have enormous success and make stupendous amounts of money when all they are essentially providing is unlimited free information on any topic you desire?

The answer basically lies in the new business model which traditionally strong companies such as the major record companies are struggling to come to terms with and are shrinking because they don’t want to change.

This new business model is what is known as back-end selling, which Google and About.com do so well. In short, you give the customer all they could ever ask for with no strings attached, and then they buy, buy, buy!

As a quick example let’s examine Google’s free photo software, Picasa. This program replicates the photo editing functions of software that costs thousands of dollars and also organizing your photos simply on your computer and allows you use to easily transfer them to free Online Albums for public view. At this stage no money has changed hands. Google allows you to easily order online those photos to be printed directly from the software if you choose and hence a back end sale opportunity is available.

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